About Us

On this page, read about Skateline's

HISTORY

In June 1998, Mr Felix Yeo, founder of skateline, attained a ICP Level 1 Certification from IISA. He began teaching beginners on a free lance basis and was a catalyst to the renewed interest in the sport after it was introduced in the early 1990s and died out 5 years later.

Skateline was incorporated as a sole proprietorship in April 1999 to facilitate the growth and promotion of inline skating here in Singapore. Several milestones were achieved.

From inception, skateline set the standards for inline skating instruction here, adhering strictly to an international standard of instruction and at the same time promoting the use of full protective gear. It continues to be the only skate school in Asia to meet the stringent requirements of the Inline Certification Program International.

The first ever public FREE Safe Skating Clinic was held in May 1999 to inaugurate skateline’s efforts at promoting inline skating as a Safe and Fun sport for all.

 

In August 1999, the first inline Charity Skate program was organized in conjunction with the Singapore River Fiesta program. This brought together many skaters who showed that skaters were a part of the mainstream community, beyond the extreme and hockey community. Ever since, inline skaters have had a yearly opportunity to raise funds for the less fortunate.

In October 1999, the first inline pro shop, dedicated to skaters was opened. This was skateline’s first retail shop together with a regular skate night opened to members and the public. This was to become the regular monthly Saturday Night Skate that has seen skaters skating in various and every part of the island over the years.

In September 2000, the Skate Assist Program was launched. This was to be the Public Relations arm for skating and assisted in making skating a mainstream activity along the East Coast through its National Parks Safety Campaigns. This program continues to be endorsed by the National Parks Board and the National Volunteer and Philanthropic Centre.

It was also during this time that Mr Felix Yeo suggested that a tag line be included in the skateline branding. The tag line For Skaters By Skaters was incorporated. Both the logo and taglines are now trade marked.

In 2001 Skateline engaged full time professional coaches to assist in the development of the sport for Speed and Hockey and together with the Tampines CCC and InSSAS sponsored the first National Inline Hockey League. Skateline continues to support the NIHL for hockey as well as the National Inline Speedskating Meet. It was also during this year that the Skateline Charity Cup was first organized.

In 2001 and 2002 skateline opened its branches in East Coast, Bishan, Skateline Pro and United Square (Queensway).

The first Women’s National Inline Hockey Team was sponsored by skateline to compete in the FIRS World Championships in 2003.

In 2003, skateline became the first skate school in the world to have 3 ICP Examiners (Level 3). It was also the first and till today, the only skate school with aninsurance cover for all skaters taking lessons with skateline.

In 2004 and 2005, skateline was privatized and franchised. It also opened its first overseas outlet in Malaysia K.L. www.skateline.com.my.

Skateline continues to work toward its vision and has advised and partnered several entities in countries like Korea, China, Germany, Japan, London, U.S. to promote it’s business model to the international community.


PROFILE

Our Vision 
We envision Skateline to be the model business for the promotion of inline skating in the international arena.

 

Our Values
Wholesomeness, Integrity, Quality & Learning.

About Skateline
Skateline is a business set up to promote inline skating as a safe, fun and healthy lifestyle activity for all. Our philosophy encompasses meeting the needs of skaters. We do this by ensuring that those who help us in the business are themselves skaters who have a passion for the sport. In this way, we commit to professionalism and competence.

The components that make up skateline are its skate school, skate retail and rental and our own skating register. 

Skateline Skate School
The skate school sets the standard for inline skating instruction internationally. All our instructors are internationally certified with the International Inline Skating Association’s Inline Certification Program (ICP). The school provides a structured program with 6 levels with a total of 24 lessons to take the beginner through to advance skating skills. Our clients include Educational Institutions, Trade Bodies and Associations, Corporations and the general public.

Skateline Skate Retail and Rental
Skateline offers the widest range of skateline approved inline skates. We not only stock the top selling brands for recreational and fitness skates but also top brands for speed, hockey and freestyle. We carry the widest range of helmets and protective gear for skating. Accessories for skates and skate fashion are areas of focus.

Skateline Skate Community
The skateline community comprises our students, customers and friends who sign up to be on our e mailing list. They comprise mainly of young professionals and parents with young children. We keep each of them informed of our activities and programs.

Our activities and programs include skate safe campaigns, skate assist volunteers, charity skates, social skates and skate competitions for Speed, Hockey and Slalom. We also participate in and support in events that involve skaters and skating like the Safra Runway Cycling, Car Free Day and Healthy Lifestyle Weekend.


PARTNERS

We would like to recognise and thank the following organizations that have partnered us in one way or other in promoting the sport of inline-skating here in Singapore. Their contribution and endorsement have made it possible for Skateline to work on several projects that benefited not only skaters but the community at large.

Volvo
NTUC
SAFRA

 


National Volunteer and Philantropic Centre
Inline Certification Program (ICP) International
Singapore Sports Council





National Parks Board

 

Singapore EnvironmentCouncil

 

The Salvation Army

 

CITATIONS &  ACCOLADES

It was a proud moment for Skateline when its Director Mr Felix Yeo together with other community leaders were invited to the National Day Dinner hosted by the late former President of Singapore, Mr S R Nathan. The recognition was for the community work that skateline had been initiating in partnership with the NVPC and the NPB.

Skateline also received the highest award from IISA/ICP for the support and promotion of the ICP Program here in Singapore. This was in recognition of its efforts to maintain and improve the standards of ICP both here and in other countries.

Skateline also received a commendation award under the Sporting Singapore Inspiration Awards given by the Singapore Sports Council. This award recognizes the contribution that skateline has made in the promotion of inline skating in Singapore.

Skateline goes beyond the skating business and through its skating community continues to be involved in supporting the promotion of a healthy lifestyle in the community. It has received numerous recognition and appreciation letters and commendations from:

• Tampines CCC
(Sponsorship of the National Inline Hockey Meet, 2000, 2001, 2002)

• InSSAS (Support for the National Inline Skating Meet 2001)

• Teck Ghee CC (Lantern Night 2001)

• SAFRA (Runway Cycling, 2001 – 2005)

• Tampines Family Service Centre (Skate Assist Volunteer for Youth)

• Federation International Roller Skating
(2003 World Inline Hockey Championships)

• National Volunteer Centre (FAV Day 2003)

• National Parks Board (Park Watch 2003)

• WICH (Women’s Inline Hockey Challenge 2003)

• South East CDC/InSSAS (SECDC Skate Carnival 2004, 2005)

• Singapore Sports Council (Sporting Singapore Inspiration Awards, 2004)

• Handicaps Welfare Association (Wheel, Walk and Jog, 2004)

• Singapore Sports Council (Sports Seminar for Parents, 2004)

• National Parks Board (Clean & Green Week Carnival 2005)

• Hong Kah GRC (Yew Tee, 38th National Day Observance, 2005)